Subprocessors
Last updated: 21 March 2026
ikigai uses certain third-party service providers ("Subprocessors") to assist in delivering our growth marketing services. A Subprocessor is a third party engaged by ikigai that may process personal data on behalf of our customers in connection with our services.
In accordance with our Data Processing Addendum, we will notify customers at least thirty (30) days prior to any addition or replacement of a Subprocessor, giving customers the opportunity to object to such changes.
Not all Subprocessors listed below are used for every customer engagement. The specific Subprocessors used depend on the services contracted and will be identified in the relevant statement of work or service order.
Core Infrastructure
These Subprocessors provide the foundational hosting, database, content management, and computing services that underpin our platform and service delivery.
| Subprocessor | Purpose | Location |
|---|---|---|
| Vercel | Hosting and deployment | USA |
| Supabase | Database and authentication | USA |
| Payload CMS | Content management | Self-hosted (Vercel) |
| Google Cloud Platform | Analytics, AI services | USA |
| Anthropic | AI / LLM services (Claude) | USA |
| OpenAI | AI / LLM services | USA |
Analytics and Tracking
These Subprocessors provide analytics, session recording, and experimentation capabilities used to measure and optimise website and campaign performance.
| Subprocessor | Purpose | Location |
|---|---|---|
| Google Analytics (GA4) | Website analytics | USA |
| Google Tag Manager | Tag management | USA |
| Microsoft Clarity | Session recording and heatmaps | USA |
| GrowthBook | Feature flags and experimentation | USA |
Marketing and CRM
These Subprocessors provide customer relationship management, email marketing, and marketing automation services.
| Subprocessor | Purpose | Location |
|---|---|---|
| HubSpot | CRM and marketing automation | USA |
| Mailchimp | Email marketing | USA |
| ActiveCampaign | Email marketing | USA |
Advertising Platforms
These Subprocessors provide paid advertising platforms used to create, manage, and measure advertising campaigns on behalf of customers.
| Subprocessor | Purpose | Location |
|---|---|---|
| Google Ads | Advertising | USA |
| Meta (Facebook/Instagram) | Advertising | USA |
| Advertising | USA | |
| Microsoft Ads | Advertising | USA |
Development and Operations
These Subprocessors provide development, collaboration, and operational tools used by our team in the delivery of services.
| Subprocessor | Purpose | Location |
|---|---|---|
| GitHub (Microsoft) | Source control and CI/CD | USA |
| Slack (Salesforce) | Team communications | USA |
| Figma | Design collaboration | USA |
Notification of Changes
We maintain this page as a record of all Subprocessors currently engaged by ikigai. When we add or replace a Subprocessor, we will update this page and notify affected customers at least thirty (30) days in advance in accordance with our Data Processing Addendum.
If you have questions about our Subprocessors or wish to be notified of changes, please contact us at hello@ikigai.je.
